Thursday, October 04, 2007

What Does It Take to Save a Life? The Dollar4Life Campaign

I have written in the past in The White Rhino Report about the work of Prize4Life, a non-profit organization dedicated to finding a cure for ALS. Cambridge-based Prize4Life has just initiated a brilliant fundraising campaign that everyone can afford to contribute to. Let me share with you an e-mail message from my friend, Nate Boaz, the organization’s Executive Director.

Nathan Boaz wrote:

What does it take to save a life?

Avi Kremer is one of my best friends. Three years ago he was a normal, healthy 29-year old. Then he was diagnosed with ALS, also known as Lou Gehrig's disease. Now he is confined to a wheelchair, and can barely use his hands. ALS is rapidly destroying all of his physical functions. The disease is fatal and there is no cure. Unless we find one, he will die soon. Last year I joined forces with Avi and top researchers in the field to found Prize4Life, an innovative non-profit organization that is already removing the obstacles that stand in the way of a cure. But we need your help. We are asking you to give $1 at and to spread the word about our unique campaign. It is your support more than your money that is important – we aim to demonstrate how a large number of small donations can result in meaningful impact. The power of one, times a million, can help us find a cure. If you choose to give $1 and to tell your friends about the Dollar4Life campaign, if you put the information on your blog and on your website, if people see it and they give and tell people too, then that $1 will quickly become $100 and then $1,000 and eventually $1 million. That $1 million could save Avi's life and the lives of the 500,000 people around the world who have ALS. Please go to to make your donation. Each donation will light up a pixel in the portrait gallery of ALS patients on the website. We hope that with your help we will light up one million pixels and brighten the life prospects of ALS patients everywhere. To learn more about the Dollar4Life campaign and Prize4Life*, the organization that will receive the full amount of every donation, please visit . If you would like to contribute with a check, please make it payable to Prize4Life, Inc. and address it to
P.O. Box 381708, Cambridge, MA 02238-1708.

Thank you,
Nate Boaz

*Prize4Life, Inc. is a 501(c)(3) organization and donations are tax-deductible.

I urge you to repeat the process that I have just followed over the past 5 minutes. I logged onto the website (, I watched the very moving 2-minute YouTube video clip of Avi Kremer describing his struggle with ALS, I clicked on the “Contribute One Dollar Now” link, I shared my credit card information. I watched as my pixel was added to the photo gallery of ALS patients. And then, I decided to share this unique opportunity with you, the readers of The White Rhino Report.

Please do your part by clicking onto the Website and follow up by distributing this message throughout your network of networks.

On behalf of Nate and Avi and ALS patients around the world, I thank you for caring and for taking a concrete step to translate that caring into action.

God bless.


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