I found Sergey Knazev's new book to be both fun and fascinating. In "The Fame Game: A Superstar's Guide To Getting Rich and Famous," the author uses his role as an Hollywood insider to comment on the ploys that have led to fame and notoriety for a broad variety of individuals who have become household names.
The author walks a very narrow tightrope in his approach to this book. On the one hand, he shines a bright and glaring spotlight on many of the ridiculous ways that the Lindsay Lohans and Kardashians of this world have insinuated themselves into our mindshare. On the other hand, he offers a road map to follow for those who are intent on achieving fame in their own right. In a sense he is saying: "Here is the Yellow Brick Road. Kind of silly, isn't it. But if you want to follow it to Emerald City, here is your GPS."
So, at the end of the day, this book is a fascinating read. It offers many examples of what famous people have done to create their own personal brand. It comments in amusing ways on those branding efforts. And it offers helpful tips for those who want to embark on their own journey. Mr. Knazev's wry sense of humor and his clever use of sarcasm is the secret sauce in what makes this book such a delicious read.
If you have a fascination with fame and those who have achieved it, this is a book that you will enjoy.
Enjoy!
Al
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