Wednesday, November 12, 2008

A Very Moving TV Commercial - Sometimes It Takes More than Medication

I have learned to “catch” people doing things rights and to praise them profusely in order to reinforce the positive behavior. When my friend, Ed Westerman, forwarded me this TV commercial, I knew that I would have to make others aware of it. This kind of creativity and sensitivity is all too rare in commercial television.

This piece has been nominated as Best Commercial of the Year. It gets my vote.

Sometimes it takes more than medication – indeed!

video

1 comment:

Mark Sohmer said...

Okay, so I'm moved. Very very sweet. Thanks for sharing. :)